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What role do visuals play in creating successful, purposeful marketing?

Updated: Apr 8, 2021

This was one of the questions put to me by Business Development Magazine who sat down for a five minute chat about the inspiration behind Hello Muse.

Imagery can stir our emotions and communicate an idea at a glance; and because of how we process visual information, it’s easier for us to commit to memory and recall than verbal or written information. Since visual marketing can instantly change our mood and leave a lasting impression, it’s a powerful medium for brands to convey the values they stand for, or the intangible benefits of their product or service.

For more insights and tips for cultivating your brand, read the full article 'Five Minutes With... Sonia Warrell'


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